The Science Behind Why Things Go Viral

Scientists for the first time have created a mathematical model for how memes spread across social media. The international team constructed the model based on how epidemics spread; its not a coincidence that things are said to go “viral.” The main finding is that something Read More …

How Old-School Internet Are You?

Find out how internet you were before everyone else was internet. View this image › Via hipsterrunoff.com Did you ever… 1 ✓ have a LiveJournal? 2 ✓ have a LiveJournal that required a code for access (before free access was made public)? 3 ✓ update Read More …

This Tiger In Louisiana Proves We Need Stricter Animal Welfare Laws

Recently, I have had the great pleasure of road tripping from Massachusetts down to Texas. This is truly a wonderful experience because you get to see many of the beautiful sites this country has to offer. We drove through the beautiful, open landscape of Virginia, Read More …

How Nanotechnology Can Help Us Grow More Food Using Less Energy And Water

With the worlds population expected to exceed nine billion by 2050, scientists are working to develop new ways to meet rising global demand for food, energy and water without increasing the strain on natural resources. Organizations including the World Bank and the U.N. Food and Read More …

Nike’s Dramatic New World Cup Ad Will Give You Chills

Nike made a new World Cup ad. It’s really, really well done. But does it top 2010’s iconic spot? That we doubt. The new spot, embedded above and produced by Wieden+Kennedy, focuses on Portugal’s Cristiano Ronaldo, Brazil’s Neymar Jr. and England’s Wayne Rooney. It shows Read More …

We Talk To Neil deGrasse Tyson About Mars One, Being A Geek, And How To Get People Excited About Science

StarTalkis back. The Emmy-nominated series, hosted by none other than our favorite scientist Neil deGrasse Tyson, was so awesome it was picked up for a second season before the premiere episode of the first season even aired. The science-infused late-night talk show the first of Read More …

Imagine If Technology Could Read And React To Our Emotions

Computers have always been good at doing fast calculations, but adapting to the emotional state of the person using the computer now there is a grand challenge! The field is called affective computing, and soon it will be an important factor in the way people Read More …

Diversity Win: Necco Wafers Has Promised To Cast A Person Of Color The Next Time It Makes A Commercial

Well, this is awesome. While some corporations are still dragging their heels about featuring diversity in their advertising, others are boldly facing forwardand making a statement in the process. And leading the pack is Necco Wafers, which just pledged to feature a person of color Read More …

This Gym Is Hiding Its Mirrors For Body Positivity, But How Does That Help?

Mirror, mirror on the wall, who’s the fittest of them all? To answer that, you’d have to be able to see the mirror. Fed up with post-workout selfies and social media narcissism, budget gym Blink Fitness has pledged to cover up its mirrors every Monday. Read More …

The Business of Death: 7 Companies Concerned With the Afterlife

Image: Mashable Composite iStock, Big_Ryan Like it or not, death is a fact of life. And as such, it’s also the inspiration for a lot of successful (albeit unusual) business ventures. Whether it’s launching human remains into space or finding new ways to get rid Read More …