In a testament to the ever-expanding reach of YouTube, an online show that originated on the video-sharing site is making its television debut.
Next month, ABC will begin airing Recipe Rehab, a cooking show on which chefs reinvent fatty meals to be healthier, Reuters reported. The show will be broadcast on Saturday mornings on 200 affiliate stations across the United States, and will also continue to air on YouTube.
Recipe Rehab‘s online videos are typically five to 10 minutes long; however, the episodes will be re-shot to last 22 minutes for television.
“Recipe Rehab is the latest example of how creators are now harnessing the combined attributes of TV and the web to build scaled, engaged audiences,” Alex Carloss, YouTube’s global head of original programming told Reuters. “
The show got its start through YouTube’s “Original Channels” initiative, which secures original content for the site. Owner Google poured $100 million into the enterprise, eventually funding around 100 channels that are supported by advertising.
Last April, production company Trium Entertainment partnered with Everyday Health, the outfit behind Recipe Rehab, to unveil its original YouTube channel, “Everyday Health: TV to Change Your Life.”
At the time, Mark Koops, Trium’s managing partner and executive producer of Everyday Health’s YouTube programming, predicted the channel’s potentially wide appeal.
“With more than 10 hours of original, broadcast-quality content at launch, this channel has the potential to be franchised across a number of platforms,” he said in a release.
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