People Are Pissed Over This Body Shaming Ad For The New Snow White Movie UPDATE

Actually, literally, WTF am I looking at?

Anew English-language Korean animated version of the famous Disney fairytalerecently screened at the Cannes Film Festival and so far everything I can find out about it is terrible.

To begin, the new movie is being called and the literal, actual ad reads, What if Snow White was no longer beautiful and the 7 Dwarfs not so short?

To which I answer, WHAT DO YOU NO LONGER BEAUTIFUL, YOU CRAZY AD?! (And while Im on it,what do you mean not so short?)

Heres the bigger problem: The ad depicts two women one, tall, thin and full of makeup, and the other shorter, fuller and less done-up.The assumption here is the tall, thin woman is considered beautiful and the much more normal woman is no longer beautiful.

Tess Holliday, a plus-size model and body image activist tweeted the following message:

How did this get approved by an entire marketing team? Why is it ok to tell young kids being fat = ugly?


Look, Id understand if they were comparing a normal girl to a monster with fangs and fire coming out of its eyes and it had six heads, but that is NOT the case. What IS the case is that they show two women, and the shorter, heavier one is being shamed.

Facts are just facts.

The movies trailer also caught a lot of heat for being well just watch it first.

Thoughts, comments, questions, concerns, anyone? Anyone?

Maybe you picked up on the hints ofsexism, tokenization of women, outrageous beauty standards and just a small, tiny tinge of men HIDING AND WATCHING A WOMEN UNDRESS? Plus theres that whole being disgusted by her normal body part, to which I say, Nope.

Ugh, what are we guys?

The movies producers, distributors and the voice of Snow White, Chlo Grace Moretz, have yet to comment.

Unless the movie is designed to shatter this thinking process and is actually intended to deliberately point out how totally SUCKY everything the ads and trailer have displayed so far, this is a massive ol miss.

Dopey, Sleepy, Happy, Bashful, Angry, Doc, Sneezy and Sexist thats the list, right?

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