What happens when an academic journal publishes a chart about coolness

The chart above is from a forthcoming paper on the nature and origins of coolness and is used by permission. Click below for more on the study and the researchers’ methods; for further analysis of the relationships among identity, individuality and capitalism, see this piece.

Caleb Warren and Margaret C. Campbell, “What Makes Things Cool? How Autonomy Influences Perceived Coolness,” Journal of Consumer Research, forthcoming (August 2014).

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