With all the different products out there vying for consumer attention, companies are trying different angles to bring in those dollars. One way to go is to appeal to the sentimental side of people, which is what McDonald’s was aiming to do in a commercial that has since been pulled.
It features a young boy walking with his mother and asking numerous questions about his father, who we come to find out has passed away before the boy could get to know him.
He’s obviously yearning to make some type of connection, and it doesn’t appear to happen until, of course, he goes to McDonald’s and orders a fish sandwich.
Many people are upset, saying that the ad manipulates children who might have lost a parent.