7 Tips to Enhance Influencer Marketing

Michoel is director of platform and product strategy at Big Fuel, a social media agency. He is also an advisor at Social iQ Networks and VideoGenie and a frequent speaker at social media technology conferences and events. You can follow him @Twabbi. Marketers send out Read More …

A Bold Strategy: Heinz Just Rolled Out A New Ad Campaign Proudly Claiming Its Ketchup Makes You Blind

When it comes to advertising, most corporations are happy to play it safe and repeat whats worked in the past. But the forward thinkers at Heinz are breaking free of those old-guard constraints with a bold new ad campaign that proudly claims that its ketchup Read More …

University of Phoenix, Ask.com Are Google’s Biggest Advertisers

As an industry, finance may be the biggest spender on Google search, but it’s the University of Phoenix, the largest for-profit college in the U.S., which is Google’s single biggest paid search client. According to a search marketing firm WordStream, the university spent an average of Read More …

Watch #GirlsCan, The New “Women Empowerment” CoverGirl Ad

CoverGirl’s new marketing campaign adopts a new feminist tone. 1. CoverGirl’s new advertisement “Girls Can” encourages girls to be themselves. Video available at: http://youtube.com/watch?v=KmmGClZb8Mg. youtube.com 2. It stars a lot of amazing women, like Pink, Ellen Degeneres, Queen Latifa, Katy Perry, Sofia Vergara and Janelle Read More …

U.S. Mobile Ad Spending to Reach $4 Billion by End of Year, Study Says

Facebook and Twitter spent a good part of 2012 talking up their “native” mobile ad products — and marketers, it appears, have been paying attention. On Monday, eMarketer adjusted its end-of-year mobile advertising forecast upward, citing Facebook’s mobile newsfeeds and Twitter’s Promoted Products suite as Read More …

How Far Weve Come: These Vintage Cigarette Ads Could Never Have Run Today

Before the strict regulations of the 60s, cigarette companies took an anything-goes approach to advertising, creating ads with sexist, racist, and wildly misleading content that would be unthinkable to see in print these days. Take a look back at the Wild West of tobacco ads, Read More …

The New York Times New Viral Advertising Campaign Is Taking The Internet By Storm

The 164-year-old New York Times has never been one to be on the cutting edge of new digital trends. But Americas most iconic newspaper is changing all that with a truly modern and majorly awesome approach to advertising: posting ads to social media sites disguised Read More …

Another 25 Creative Ambient Ads

Everyone who liked 33 Cool and Creative Ambient Ads will definitely enjoy 25 more creative examples of ambient advertising. It may be hard to believe, but an average North American sees 3,000 ads per day [1]. They are everywhere – at the gas pumps, in Read More …

Only 2 Days Left to Get Tickets for The Mashies

The first-ever Mashies award ceremony is happening this Thursday and we want you to be a part of it. Get your tickets now before they sell out. Celebrating the very best of marketing, advertising and social, this is one industry event you don’t want to Read More …

5 Digital Marketing Metrics That Matter

Marc Poirier is the co-founder and CMO of marketing at Acquisio, where he leads all sales and marketing activities. He often speaks at events like SES, and writes columns and articles for publications like Search Engine Watch and SES Magazine. Follow him @marcpoirier . Marketing Read More …