Fashion Veterans Build DIY Gamification Platform for Brands

The Launchpad is a series that introduces Mashable readers to compelling startups. If you would like to have your startup considered for inclusion, please see the details here.   Name: PlayAPI One-Liner Pitch: An evolving self-service platform that enables brands to easily build custom, interactive Read More …

Clothes Horse Wants to Help You Find Clothes That Fit

Name: Clothes Horse Quick Pitch: An embeddable widget that helps shoppers pick the right clothing size. Genius Idea: Bolsters shopper confidence, driving an increase in sales. Between 15% and 40% of clothing ordered online is returned, according to various retail reports, and poor fit is Read More …

This Wish List Site Makes It Easier to Get What You Want

Name: Wantworthy Quick Pitch: Wantworthy allows you to create a clean and organized wish list for everything you’re eyeing online. Genius Idea: Drag the “Want” button onto your bookmarks bar and click it whenever you stumble upon something you need. Anyone who shops online knows Read More …

iPad Wait List App Will Text You When Your Table Is Ready

Name: NoWait Quick Pitch: Restaurant wait list that replaces pagers and eliminates lines. Genius Idea: iPad app lets the restaurant notify their guests when their table is ready — via text message. Restaurant wait lists can be unorganized and frustrating – guests are often waiting Read More …

In-Store App Smartly Syncs Shoppers And Sales Staff

The Spark of Genius Series is made possible by Microsoft BizSpark. Each post highlights a unique feature of a startup. If you’d like your startup considered for inclusion, please see the details here. Name: Signature Quick Pitch: iPhone app connects customers with sales associates 24/7. Read More …

iDoneThis Pushes You to Complete The Tasks on Your To-Do List

The Spark of Genius Series is made possible by Microsoft BizSpark. Each post highlights a unique feature of a startup. If you’d like your startup considered for inclusion, please see the details here. Name: iDoneThis Quick Pitch: Motivate individuals and teams to tackle tasks on Read More …