Heartwarming: Hundreds Of Brands Turned Out To Attend A Funeral For This 18- to 34-Year-Old College-Educated Single White Male Making At Least $70,000 Per Year

Grab some tissues, because this is going to make you ugly-cry. When 28-year-old Andrew Hinch of Phoenix, AZ passed away from injuries suffered in a tragic car accident, something truly amazing happened: Hundreds of brands turned out to attend a funeral to mourn this 18- Read More …

This Is Why Brands Say “Bae”

“To borrow a millennial phrase, we’re on cleek,” said Taco Bell’s incoming CEO. “Not everybody knows what I’m talking about right now. That means you’re on point.” In the eyes of young people, Taco Bell is “on cleek,” its incoming CEO told investors on a Read More …

SNL: Blue River Dog Food (Video)

SNL‘s ‘Blue River Dog Food’ skit stars Cecily Strong and Seth Rogen as a married couple, Cindy and Pat, who switched to a healthier dog food brand after learning about the nasty ingredients that were in the old food. However, the wife is still very Read More …

18 Honest Slogans That Show What We Really Think Of Brands (Photos)

Believe it or not, some of your favorite brands aren’t being 100 percent truthful with you. In an effort to prove this, graphic designer Clif Dickens came up with a unique visual project where he transforms the slogans and logos of well-known brands around the Read More …

5 Reasons Your Branded Content Is Failing

Joe Lazauskas is the co-founder and CCO of Faster Times Media, a content studio and consultancy that helps businesses create exceptional articles, videos, blogs, and social media updates. Say hello on Twitter @joelazauskas or via email at joe@thefastertimes.com. You’re a brand (hello, brand!), and you’ve Read More …

Use Instagram to Earn Brand Rewards With SnapMyAd

One hundred thirty million people share photos and videos on Instagram every month, many of them posting their favorite hobbies, locations, and brands. Users share 45 million photos per day. One app is connecting you with brands to get rewards for those pictures; perks in Read More …

Pro Football Is Most-Followed Sport on Mobile Devices

About 65% of sports fans that watch games on mobile devices such as smartphones and tablets are using them to follow football — far more than any other U.S. sport, according to new data. With the start of the official 2012 National Football League season Read More …

Let’s Be Honest With Ourselves: If All Brands Told the Truth, They’d Say This.

There’s some degree of shadiness and dishonesty associated advertising industry, it’s true. Wouldn’t it be refreshing if companies just told the truth about their products? Unfortunately, we rarely see this nowadays. If we did, we have a feeling it’d go a little something like this: Read More …

Twitter’s Profile Changes Were a Surprise to Brands, Too

Matt Lauer and Ryan Seacrest weren’t the only ones catching wind of Twitter’s new profile pages this morning. Corporate America was also getting the news for the first time. In the interest of preventing leaks, Twitter, whose business is almost wholly dependent on advertising, apparently Read More …

Why Social Media Makes Customer Service Better

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. By the end of the year, 80% of companies plan to use social media for customer service. On the consumer side, Read More …