Twitter, NBA Team up for In-Stream Video Replays

If there was ever any question that sports are one of Twitter‘s hottest, most passion-inducing topics, this week should have put those doubts to rest. The microblogging network on Friday announced a deal with the NBA to stream replay highlights directly to users through in-app Read More …

Sorry, Windows 8 Is Not Going to Save the PC Industry

  It’s no secret that the PC business is pretty lousy these days. In recent weeks, Hewlett-Packard and Dell have posted weak quarterly earnings because so much of their business still relies on sales of PCs. On Friday, Intel became the latest behemoth to weigh Read More …

The Mall of America will close on Thanksgiving. With 15,000 workers, that’s huge.

As the largest shopping center in the U.S., the Mall of America in Bloomington, Minnesota, certainly lives up to its name. Boasting more than 520 stores not to mention actual roller coasters! the mall supports roughly 15,000 jobs. This year, many of those 15,000 workers Read More …

Tablets to Surpass Notebook Growth in 2016

The demand for tablet computers such as the iPad is growing so quickly that shipments of them are projected to surpass notebook shipments by 2016. According to market research firm NPD DisplaySearch, the mobile PC category is poised to soar from 347 million units in Read More …

University of Phoenix, Ask.com Are Google’s Biggest Advertisers

As an industry, finance may be the biggest spender on Google search, but it’s the University of Phoenix, the largest for-profit college in the U.S., which is Google’s single biggest paid search client. According to a search marketing firm WordStream, the university spent an average of Read More …

U.S. Mobile Ad Spending to Reach $4 Billion by End of Year, Study Says

Facebook and Twitter spent a good part of 2012 talking up their “native” mobile ad products — and marketers, it appears, have been paying attention. On Monday, eMarketer adjusted its end-of-year mobile advertising forecast upward, citing Facebook’s mobile newsfeeds and Twitter’s Promoted Products suite as Read More …

4 NYC Startups Reshaping Small Business

Scott Roen is vice president of digital marketing, experience, and innovation for American Express OPEN. He manages a team charged with the strategy, development, and management of digital experiences. New York has historically been known as the center for industries like finance, publishing, and fashion, Read More …

This is What a Chinese Click Farm Looks Like

Video of a Chinese click farm has recently surfaced and spread online. According to the person filming, there were 10,000 more phones not shown here all capable of a variety of unscrupulous tactics such as: liking and commenting on social media, making fake ratings for Read More …

Only 2 Days Left to Get Tickets for The Mashies

The first-ever Mashies award ceremony is happening this Thursday and we want you to be a part of it. Get your tickets now before they sell out. Celebrating the very best of marketing, advertising and social, this is one industry event you don’t want to Read More …

60+ Events in Marketing, Non-Profits and More

Audience members at TEDxMonterey on April 13, 2013.Image: TEDxMonterey The Mashable Events Board is a great place to find leading conferences in your industry, whether it’s advertising, technology, media or public relations. This week, we’re highlighting five events that we think can help move your Read More …