U.S. Mobile Ad Spending to Reach $4 Billion by End of Year, Study Says

Facebook and Twitter spent a good part of 2012 talking up their “native” mobile ad products — and marketers, it appears, have been paying attention. On Monday, eMarketer adjusted its end-of-year mobile advertising forecast upward, citing Facebook’s mobile newsfeeds and Twitter’s Promoted Products suite as Read More …

4 NYC Startups Reshaping Small Business

Scott Roen is vice president of digital marketing, experience, and innovation for American Express OPEN. He manages a team charged with the strategy, development, and management of digital experiences. New York has historically been known as the center for industries like finance, publishing, and fashion, Read More …

This is What a Chinese Click Farm Looks Like

Video of a Chinese click farm has recently surfaced and spread online. According to the person filming, there were 10,000 more phones not shown here all capable of a variety of unscrupulous tactics such as: liking and commenting on social media, making fake ratings for Read More …

Only 2 Days Left to Get Tickets for The Mashies

The first-ever Mashies award ceremony is happening this Thursday and we want you to be a part of it. Get your tickets now before they sell out. Celebrating the very best of marketing, advertising and social, this is one industry event you don’t want to Read More …

60+ Events in Marketing, Non-Profits and More

Audience members at TEDxMonterey on April 13, 2013.Image: TEDxMonterey The Mashable Events Board is a great place to find leading conferences in your industry, whether it’s advertising, technology, media or public relations. This week, we’re highlighting five events that we think can help move your Read More …

5 Digital Marketing Metrics That Matter

Marc Poirier is the co-founder and CMO of marketing at Acquisio, where he leads all sales and marketing activities. He often speaks at events like SES, and writes columns and articles for publications like Search Engine Watch and SES Magazine. Follow him @marcpoirier . Marketing Read More …

After ‘Genius’ Fail, Apple Back to Promoting iPad in Olympics

Apple, which discontinued its much-panned “genius” ads during the Olympics after their short run, is back with a more traditional approach, promoting its latest iPad. The ad above, which ran during Tuesday night’s Olympics telecast on NBC, touts the new iPad’s Retina display and the Read More …

These Telecommuting Jobs Will Surprise You

Sara Sutton Fell is the Founder & CEO of FlexJobs, an award-winning service that helps job-seekers find professional opportunities that also offer work flexibility, such as telecommuting, freelance, part-time or alternative schedules. Sure, computer programming jobs are often associated with the ability to work from Read More …

4 Ways Millennials Can Add ‘Investor’ To Their Resume

Having grown up as a welfare child, I learned that if I wanted anything in life, Id have to make it happen for myself. I had to work harder to climb the professional ladder. I had to teach myself the tricks of the trade. I Read More …

40+ Events in 3D Printing, Marketing and More

They say great minds think alike. That’s why Mashable‘s Events Board is here to help you make valuable connections — when you attend your industry’s leading conferences, that is. Whether you work in advertising, technology or media, we can help you find the perfect conference. Read More …