5 Tips to Empower Your Email Marketing

Email is has proven to be a very effective way to drive engagement with consumers. Here are five things to ask yourself in order to create an email campaign that will drive maximum engagement. 1. Is it Easy on the Eyes? Make sure that you Read More …

OMG! How to Srsly Reach Teens Via Email

The starry-eyed, digitized kids with an iEverything make up a huge portion of the online demographic pie. So what does that mean for email marketing? When drafting email text for teenagers and young adults, make sure your copy is short. Research has shown that shorter Read More …

How to Ensure Your Subscribers See Images in Emails

We live in such a visual world where images and videos are seemingly everywhere. And consumers expect to see images in your email creative. Moreover, with the popularity of reading email on mobile devices that are fully equipped to render HYML, the audience who requires Read More …

Is your brand’s email marketing campaign ready for the holidays?

Image: Arthur Christmas/Sony Pictures Animations Check a calendar lately? The holidays, man — they are coming and they’re coming fast. And with them come the heaviest shopping days of the year. Is your business ready to take advantage? If you’re like most, you plan to Read More …

Lesson from Inbox: Email marketing needs to be ‘expected and relevant’

Image: Luke Leonard/Mashable In part two of this series, I pick up talking about the latest and greatest news from the email world: Google’s Inbox. Three email vets chime in on key takeaways and advice. P.S.: Don’t panic! What advice do you have for email Read More …

5 Essential Topics Every Email Marketer Should Understand

Image: Mashable composite. iStockphoto, FrankRamspott, RoyKonitzer Some years ago, OK many years ago, I joined a custom publishing agency. My first week was one of deep orientation. During that week I was taken through the details of the publishing process. I was taught about the Read More …

How to Increase Your Social Media Following via Email

Email is far from dead. It’s a very personal channel that is effective in raising the level of engagement with consumers. Here are some tips on getting consumers to “like” or follow your brand on social media channels even more. 1. Start With the Signup Read More …