Can Real-Time Data Give Your Site an Edge?

Data is having a moment. Analytics are sexier than ever before, and metrics are drive decision-making and thus, boosting revenue. Not surprisingly, there are lots of data tools out there to parse your referral traffic, pageviews, time on page and more. But some people need Read More …

Lenovo Yoga Tablet 2 Pro Wants to Be Your Tablet and Big Screen TV

Image: Lenovo What if your tablet was also a home theater projector? That’s exactly what Lenovo is trying to do with the Yoga Tablet 2 Pro. The Yoga Tablet 2 Pro is a 13.3-inch Android tablet with a built-in Pico projector and an 8 watt Read More …

IFA Berlin 2013: Huge Phones, Smart Watches and 4K

Although CES and Mobile World Congress, which take place in January and February, are the first big consumer electronics events of the year, it’s Berlin’s IFA that gives us the first important announcements after the summer doldrums. As such, IFA (which stands for Internationale Funkausstellung, Read More …

Social and Mobile Data: A Marriage Made in Marketing Heaven

With every Facebook “Like” and public check-in to Foursquare, consumers contribute to a widening pool of social data — data marketers are beginning to capitalize on with more targeted and contextually relevant advertising. Nihal Mehta, CEO and co-founder of LocalResponse, recognized this opportunity early. A Read More …

How Microsoft Re-Invented Office for Touch, Social and the Cloud

In tech, apps come and go. Anyone working in publishing in the 1990s and early 2000s saw Aldus PageMaker give way to QuarkXPress, which eventually ceded to Adobe InDesign. No matter how good any app may be at a given time, technology doesn’t stop advancing, Read More …

What’s So Great About the Pebble Smartphone Watch?

We would wear our smartphones on our bodies if we could — now Pebble makes that possible. Pebble is a watch that syncs to your iPhone or Android and makes your smartphone more accessible by being on your wrist. The promo video on the group’s Read More …

How the Lenovo Yoga Got Its Name

The Lenovo Yoga isn’t just redefining Lenovo’s product line — it’s also transforming how the company names its products. The company’s marketing chief says the laptop/tablet hybrid’s name was a serendipitous moment, and Lenovo will be re-examining how it names its products in the near Read More …

Adaptive Learning: Why Your Kids Will Be Smarter Than You

“Education is a big problem,” says Knewton CEO Jose Ferreira. He’s spent his whole life in the education space, starting at Kaplan in 1991. He tried to bring adaptive learning to Kaplan in 1993, but it was hard to do so in a brick-and-mortar situation, Read More …

Lenovo Gets Arty for Yoga 11S Ad Campaign

It’s safe to say that Lenovo’s ad campaign for its Yoga 11S is unlike any other for a PC-type device. The only product feature touted in the ad is its ability to switch from laptop to tablet. That feature is demonstrated in silhouette as members Read More …

The Innovators Behind 10 Hot Technologies

In the Tech Innovators Series, Mashable introduces you to 10 of tech’s top innovators. From adaptive learning to mobile video-sharing and computers that you command with gestures of the hand, these gamechangers are introducing new technologies and redefining — or creating entirely new — industries. Read More …