Do Our Inner-City Students Have Enough Safe Spaces To Connect With Brands?

This country suffers from terrible systemic inequality. Low-income neighborhoods continuously fall by the wayside, and whole swaths of society are simply ignored every single day. While many view education as a way to overcome these obstacles, it seems it’s time to ask the question many Read More …

40+ Events in 3D Printing, Marketing and More

They say great minds think alike. That’s why Mashable‘s Events Board is here to help you make valuable connections — when you attend your industry’s leading conferences, that is. Whether you work in advertising, technology or media, we can help you find the perfect conference. Read More …

See Facebook’s First Ad Campaign

Facebook is celebrating hitting the 1 billion monthly user mark with the company’s first ad campaign. The social network hired ad agency Wieden + Kennedy — best known for its Nike work — to create the 90-second film above. The ad compares Facebook to chairs, Read More …

20 Clever Logos with Hidden Symbolism

  In the world of advertising, logo design & branding is one of the key pillars of a company’s identity. The amount of thought and work that goes behind the seemingly simplest of logos would boggle the mind of any advertising outsider. Below we will Read More …

Jony Ive: iPad Mini Is a ‘Concentration Not a Reduction’

Critics may assume that Apple merely shrunk its iPad down to create the iPad Mini, but according to Apple SVP of Design Jony Ive, the Mini is a completely new product and a “concentration” rather than a “reduction.” Ive makes his case in what now Read More …

Small Businesses Need Mobile-Ready Sites for the Holidays

With increasing numbers of consumers using mobile devices to make their holiday purchases,  smartphones and tablet computers may be elbowing aside elves as Santa’s helpers this year, experts predict. But small businesses remain woefully unprepared to attract and engage these holiday shoppers, several new studies Read More …

NFL Team Enhances Season Tickets With Augmented Reality

Time was, sports fans would get a bonus refrigerator magnet with their season tickets. But that’s so last century. Now, season ticket holders for one NFL team are getting a much more high-tech perk through augmented reality. The Philadelphia Eagles unveiled this week a new Read More …

5 Brands to Emulate on YouTube

When it comes to engaging consumers online, the bar has never been higher. A recent study revealed that 82% of Americans completely ignore most online advertising. And it makes sense — faced with endless amounts of media online, we’ve all developed an eye-glaze setting reserved Read More …

Puma’s Twitter Hashtag Campaign Just Went Very Wrong

If you allow people to make up their own funny names, you’re asking for trouble. BF_STATIC.timequeue.push(function () { if (BF_STATIC.bf_test_mode) localStorage.setItem(‘posted_date’, 1408442262); }); BF_STATIC.timequeue.push(function () { document.getElementById(“update_posted_time_3421845”).innerHTML = “posted on ” + UI.dateFormat.get_formatted_date(1408442262); }); 1. Here’s a great digital marketing wheeze. Puma asked fans to Read More …

AMC Launches Zombie President Protest Campaign

Things are getting dead serious in the battle between AMC and Dish Network, emphasis on dead. In its latest publicity stunt to protest Dish Network’s drop, AMC has created an advertising campaign and multi-state bus tour for A. Zombie, an independent candidate for President who’s Read More …