Sorry, Windows 8 Is Not Going to Save the PC Industry

  It’s no secret that the PC business is pretty lousy these days. In recent weeks, Hewlett-Packard and Dell have posted weak quarterly earnings because so much of their business still relies on sales of PCs. On Friday, Intel became the latest behemoth to weigh Read More …

University of Phoenix, Ask.com Are Google’s Biggest Advertisers

As an industry, finance may be the biggest spender on Google search, but it’s the University of Phoenix, the largest for-profit college in the U.S., which is Google’s single biggest paid search client. According to a search marketing firm WordStream, the university spent an average of Read More …

The New York Times New Viral Advertising Campaign Is Taking The Internet By Storm

The 164-year-old New York Times has never been one to be on the cutting edge of new digital trends. But Americas most iconic newspaper is changing all that with a truly modern and majorly awesome approach to advertising: posting ads to social media sites disguised Read More …

This is What a Chinese Click Farm Looks Like

Video of a Chinese click farm has recently surfaced and spread online. According to the person filming, there were 10,000 more phones not shown here all capable of a variety of unscrupulous tactics such as: liking and commenting on social media, making fake ratings for Read More …

Artist Replaces Billboards with Photos of the Landscapes They’re Blocking

Art Installation by Jennifer Bolande for Desert X Photograph by Lance Gerber Studio Visible Distance / Second Sight is an art installation by Jennifer Bolande for DesertX. The temporary artwork can be found along the Gene Autry Trail near Vista Chino (33°50’41.70â€N 116°30’21.02â€W), where a Read More …

Only 2 Days Left to Get Tickets for The Mashies

The first-ever Mashies award ceremony is happening this Thursday and we want you to be a part of it. Get your tickets now before they sell out. Celebrating the very best of marketing, advertising and social, this is one industry event you don’t want to Read More …

60+ Events in Marketing, Non-Profits and More

Audience members at TEDxMonterey on April 13, 2013.Image: TEDxMonterey The Mashable Events Board is a great place to find leading conferences in your industry, whether it’s advertising, technology, media or public relations. This week, we’re highlighting five events that we think can help move your Read More …

5 Digital Marketing Metrics That Matter

Marc Poirier is the co-founder and CMO of marketing at Acquisio, where he leads all sales and marketing activities. He often speaks at events like SES, and writes columns and articles for publications like Search Engine Watch and SES Magazine. Follow him @marcpoirier . Marketing Read More …

What Fast Food Chains Must Do To Survive Green-Eating Trends

We Heart It A certain beloved fast food chain debuted significant changes to begin 2015. McDonald’s is the latest of a litany of companies shifting its marketing focus back to our generation, as well as to Gen-X, quickly advancing right behind us. The newest television and digital efforts by McDonald’s are designed to “bring Read More …

Two Buildings Were Having an All-Out Post-It War Until This Happened

Photograph by @freshasthedayshewasborn It all began with a simple “hi” (6th floor, 3 windows from the left). An employee at Harrison and Star at 75 Varick Street in New York city put up the innocent greeting, not knowing if anyone would respond. Photograph by Paul Read More …