5 Digital Marketing Metrics That Matter

Marc Poirier is the co-founder and CMO of marketing at Acquisio, where he leads all sales and marketing activities. He often speaks at events like SES, and writes columns and articles for publications like Search Engine Watch and SES Magazine. Follow him @marcpoirier . Marketing Read More …

What Fast Food Chains Must Do To Survive Green-Eating Trends

We Heart It A certain beloved fast food chain debuted significant changes to begin 2015. McDonald’s is the latest of a litany of companies shifting its marketing focus back to our generation, as well as to Gen-X, quickly advancing right behind us. The newest television and digital efforts by McDonald’s are designed to “bring Read More …

Two Buildings Were Having an All-Out Post-It War Until This Happened

Photograph by @freshasthedayshewasborn It all began with a simple “hi” (6th floor, 3 windows from the left). An employee at Harrison and Star at 75 Varick Street in New York city put up the innocent greeting, not knowing if anyone would respond. Photograph by Paul Read More …

After ‘Genius’ Fail, Apple Back to Promoting iPad in Olympics

Apple, which discontinued its much-panned “genius” ads during the Olympics after their short run, is back with a more traditional approach, promoting its latest iPad. The ad above, which ran during Tuesday night’s Olympics telecast on NBC, touts the new iPad’s Retina display and the Read More …

Chipotle Is Giving Out $3 Burritos On Halloween, But On One Condition

Dressing up for Halloween can really make a person hungry. Sadly, dressing up for Halloween can also make a person broke. Here’s one way to eat and still look fresh for Halloween: $3 “Booritos” from Chipotle. The Mexican fast-food giant is serving up $3 burritos Read More …

‘Paranormal Activity 4’ Teaser Crams a Lot of Creepy Into 13 Seconds

Not much happens in this 13-second trailer teaser for Paranormal Activity 4, but there’s enough creepiness to get fans excited. The grainy home surveillance footage should be familiar to those who saw the first three installments of the thriller series. The fourth is set to Read More …

Do Our Inner-City Students Have Enough Safe Spaces To Connect With Brands?

This country suffers from terrible systemic inequality. Low-income neighborhoods continuously fall by the wayside, and whole swaths of society are simply ignored every single day. While many view education as a way to overcome these obstacles, it seems it’s time to ask the question many Read More …

40+ Events in 3D Printing, Marketing and More

They say great minds think alike. That’s why Mashable‘s Events Board is here to help you make valuable connections — when you attend your industry’s leading conferences, that is. Whether you work in advertising, technology or media, we can help you find the perfect conference. Read More …

See Facebook’s First Ad Campaign

Facebook is celebrating hitting the 1 billion monthly user mark with the company’s first ad campaign. The social network hired ad agency Wieden + Kennedy — best known for its Nike work — to create the 90-second film above. The ad compares Facebook to chairs, Read More …

20 Clever Logos with Hidden Symbolism

  In the world of advertising, logo design & branding is one of the key pillars of a company’s identity. The amount of thought and work that goes behind the seemingly simplest of logos would boggle the mind of any advertising outsider. Below we will Read More …