7 Tips to Enhance Influencer Marketing

Michoel is director of platform and product strategy at Big Fuel, a social media agency. He is also an advisor at Social iQ Networks and VideoGenie and a frequent speaker at social media technology conferences and events. You can follow him @Twabbi. Marketers send out Read More …

Twitter, NBA Team up for In-Stream Video Replays

If there was ever any question that sports are one of Twitter‘s hottest, most passion-inducing topics, this week should have put those doubts to rest. The microblogging network on Friday announced a deal with the NBA to stream replay highlights directly to users through in-app Read More …

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4 NYC Startups Reshaping Small Business

Scott Roen is vice president of digital marketing, experience, and innovation for American Express OPEN. He manages a team charged with the strategy, development, and management of digital experiences. New York has historically been known as the center for industries like finance, publishing, and fashion, Read More …

5 Digital Marketing Metrics That Matter

Marc Poirier is the co-founder and CMO of marketing at Acquisio, where he leads all sales and marketing activities. He often speaks at events like SES, and writes columns and articles for publications like Search Engine Watch and SES Magazine. Follow him @marcpoirier . Marketing Read More …

Use It, Don’t Abuse It: 12 Ways Alcohol Is Exactly Like Social Media

The more I drink about it, the more I realize using social media is a lot like using everyones favorite social drug: alcohol. Almost everyone does it, and many of us do it daily (for the health benefits, duh). Some of us abstain from it Read More …

40+ Events in 3D Printing, Marketing and More

They say great minds think alike. That’s why Mashable‘s Events Board is here to help you make valuable connections — when you attend your industry’s leading conferences, that is. Whether you work in advertising, technology or media, we can help you find the perfect conference. Read More …

‘AllThingsD’ Team Parts Ways With Dow Jones

Dow Jones has decided to part ways with the operators of All Things Digital, the conference and technology news site founded by veteran journalists Walt Mossberg and Kara Swisher (pictured above) in 2007. The contract between Dow Jones and its founders is set to expire Read More …

More Americans Getting News From Mobile and Social as Print, TV Decline

  The amount of time Americans spend on mobile devices and social networking sites is accelerating rapidly — and their news consumption habits are shifting accordingly. In a Pew Research Center survey of 3,003 U.S. adults, 17% said they accessed news on cell phone or Read More …

Optimizing Success: The Growth of SocialFlow

Frank Speiser says he “accidentally” co-founded SocialFlow — he and co-founder Mike Perrone were trying to develop a scientific way to grow their podcast’s audience. But what started as an accident has become one of tech’s most exciting startup stories, with a product utilized by Read More …