The Kyrie 1 Is Nike’s Way Of Making A Little Brother For The LeBrons

Nike Basketball As the 20th NBA player to secure a Nike signature shoe, and the first since Kevin Durant in 2007, Kyrie Irving’s ascendance to super-stardom is now tangible and, on December 23, will be available. With the unveiling of its latest line of basketball shoe, Read More …

Nike’s Dramatic New World Cup Ad Will Give You Chills

Nike made a new World Cup ad. It’s really, really well done. But does it top 2010’s iconic spot? That we doubt. The new spot, embedded above and produced by Wieden+Kennedy, focuses on Portugal’s Cristiano Ronaldo, Brazil’s Neymar Jr. and England’s Wayne Rooney. It shows Read More …

24 Honest Slogans Show How We Really Feel About Famous Companies

Whether you like it or not, large companies’ and corporations’ logos and slogans are essentially a mild form of mind control. They are designed very carefully by teams of designers and marketers to ensure that they will inspire trust and the desire to purchase their Read More …

Sneaky Ways Brands Skirt Strict Olympic Ad Rules

Non-sponsors of the 2012 Olympic Games aren’t allowed to use the logo, Olympic rings and words like “Olympic” and “London 2012.” But are these strict guidelines too much? Paddy Power and Nike seem to think so. The companies have both come up with covert Olympic-themed Read More …

Goldman Sachs Says Healthy Living Is “New Standard Of Cool” For Twentysomethings

Companies like Nike will benefit while sellers of candy and processed food like Hershey will face trouble, the investment bank says. View this image › Via Facebook: nike Few are watching the rise of 18- to 31-year-olds, the grand cohort known as “millennials,” more closely Read More …

The World Cup Tends To Wreck Nike’s Stock Price

Historically, Nike shares tend to peak in April and May heading into the World Cup, then trough in August and September after the event, an analyst says. Better to wait to buy closer to the bounce, he says. View this image › Siphiwe Sibeko / Read More …