7 Tips to Enhance Influencer Marketing

Michoel is director of platform and product strategy at Big Fuel, a social media agency. He is also an advisor at Social iQ Networks and VideoGenie and a frequent speaker at social media technology conferences and events. You can follow him @Twabbi. Marketers send out Read More …

5 Digital Marketing Metrics That Matter

Marc Poirier is the co-founder and CMO of marketing at Acquisio, where he leads all sales and marketing activities. He often speaks at events like SES, and writes columns and articles for publications like Search Engine Watch and SES Magazine. Follow him @marcpoirier . Marketing Read More …

5 Companies With Inbound Marketing Strategies That Work

David Klein is the co-founder of Orange Line, Australia’s leading strategic inbound marketing consultancy. Read more about David and the team on the Orange Line blog. Follow him @davidaklein or on Google+. Some companies seem to have an innate sense of just what it takes Read More …

How to Leverage Location Data for Better Mobile Ads

Kevin Hannan is vice president, product management at Sense Networks, where he is responsible for product strategy and execution. The mobile industry is looking to location-based advertising as one way to address its monetization challenges. This approach means mobile users receive targeted ads only when Read More …

5 Things Your Digital Agency Isn’t Telling You

Jessica Payne is director of digital strategy at PAN Communications, a public relations and digital media leader. Follow the firm @PANcomm. Chances are your digital firm is a passionate bunch, devoted 100% to delivering sound, successful communications strategies to its clients. However, as part of Read More …

6 Ways Google Can Secure its Social Future

David Clarke is CEO and co-founder of BGT Partners, a 2010, 2011 and 2012 Ad Age Top 15 Best Places to Work in the U.S. honoree. BGT creates interactive marketing and technology solutions for global corporations that strengthen brands, develop more engaging relationships, and transform Read More …

5 Companies Changing the Way We Shop

Zev Gotkin is an entrepreneur and founder of L’Mala, a writing firm specializing in website content development, blogs, branding, and social media promotion. He can be reached at wgotkin@gmail.com. Consumers are becoming more comfortable shopping online, and that may forever change the way we browse Read More …

The Best Time to Send Emails, Tweets and Text Ads

If it feels like you’re working more than you used to, take solace in the fact that you’re not alone. A new report found that 80% of Americans continue working after they’ve left the office, adding up to an extra 30 hours per month, or Read More …

5 Reasons Your Branded Content Is Failing

Joe Lazauskas is the co-founder and CCO of Faster Times Media, a content studio and consultancy that helps businesses create exceptional articles, videos, blogs, and social media updates. Say hello on Twitter @joelazauskas or via email at joe@thefastertimes.com. You’re a brand (hello, brand!), and you’ve Read More …

The Big Data Playbook for Digital Agencies

Joseph Kelly is co-founder and CEO of Infochimps, the leading data marketplace and big data infrastructure provider helping agencies, enterprises and SMBs go from data to insights faster. For digital agencies, big data as a competitive advantage is still very nascent, somewhat terrifying, and not Read More …