4 NYC Startups Reshaping Small Business

Scott Roen is vice president of digital marketing, experience, and innovation for American Express OPEN. He manages a team charged with the strategy, development, and management of digital experiences. New York has historically been known as the center for industries like finance, publishing, and fashion, Read More …

5 Digital Marketing Metrics That Matter

Marc Poirier is the co-founder and CMO of marketing at Acquisio, where he leads all sales and marketing activities. He often speaks at events like SES, and writes columns and articles for publications like Search Engine Watch and SES Magazine. Follow him @marcpoirier . Marketing Read More …

4 Common Website Design Mistakes to Avoid

Creating the perfect website for your small business is about much more than simply picking the right domain name and pictures. Companies must instead be able to include practical information about their business while also avoiding common mistakes that often plague websites. “Small businesses need Read More …

40+ Events in 3D Printing, Marketing and More

They say great minds think alike. That’s why Mashable‘s Events Board is here to help you make valuable connections — when you attend your industry’s leading conferences, that is. Whether you work in advertising, technology or media, we can help you find the perfect conference. Read More …

Small Businesses Need Mobile-Ready Sites for the Holidays

With increasing numbers of consumers using mobile devices to make their holiday purchases,  smartphones and tablet computers may be elbowing aside elves as Santa’s helpers this year, experts predict. But small businesses remain woefully unprepared to attract and engage these holiday shoppers, several new studies Read More …

Optimizing Success: The Growth of SocialFlow

Frank Speiser says he “accidentally” co-founded SocialFlow — he and co-founder Mike Perrone were trying to develop a scientific way to grow their podcast’s audience. But what started as an accident has become one of tech’s most exciting startup stories, with a product utilized by Read More …

How to Make Your App Stand Out in the Crowd

Everyone and their mother has an app these days, so if it’s not featured high in the top downloads category via the App Store or Google Play, there’s a good chance it will go unnoticed. The team at Spanish-based SEO service provider Blue Caribu has Read More …

Social Media Denial Common for U.S. Businesses

American businesses are in denial about the need to embrace social media. New research finds that 72% of businesses that use social media do not have a clear set of goals or a clear strategy for their social media platforms. This lack of direction is Read More …

5 Companies With Inbound Marketing Strategies That Work

David Klein is the co-founder of Orange Line, Australia’s leading strategic inbound marketing consultancy. Read more about David and the team on the Orange Line blog. Follow him @davidaklein or on Google+. Some companies seem to have an innate sense of just what it takes Read More …

5 Generations in, Moscot Keeps Business in the Family

As family-owned optics shops have learned — often painfully — in recent years, the eyewear industry is becoming an increasingly unfriendly place for mom-and-pop shops. Customers are moving online, hungry upstarts are disrupting the industry by eschewing storefronts and middlemen and major brands are combining Read More …