4 NYC Startups Reshaping Small Business

Scott Roen is vice president of digital marketing, experience, and innovation for American Express OPEN. He manages a team charged with the strategy, development, and management of digital experiences. New York has historically been known as the center for industries like finance, publishing, and fashion, Read More …

More Zynga Execs Head for the Exit Doors

Zynga’s management shakeups continue. Jeff Karp, chief marketing and revenue officer, resigned Monday. Before joining Zynga in August 2011, Karp was an executive vice president at Electronic Arts. Karp was reportedly recruited to join Zynga by another former EA executive, John Schappert. Schappert resigned from Read More …

Cartoon-Yourself App Bitstrips Secures First Funding Round

Bitstrips is used to writing its users stories, so now it’s working on writing its own. Bitstrips, the app that allows users to create cartoon versions of themselves to share on social media, announced new funding, new user metrics and a new blog on Thursday. Read More …

Birchbox E-Commerce Site Debuts First TV Ad: ‘Open for Beautiful’

Birchbox, an e-commerce service for beauty products, debuted its first TV ad on Monday as part of a broader marketing push. The 30-second video shows several women (and one man) sampling beauty products ranging from lipstick to eyelash curlers. The Birchbox website has also been Read More …

How to Make Your App Stand Out in the Crowd

Everyone and their mother has an app these days, so if it’s not featured high in the top downloads category via the App Store or Google Play, there’s a good chance it will go unnoticed. The team at Spanish-based SEO service provider Blue Caribu has Read More …

A Startup Competition for $100K, and 40+ More Events

Whether you’re looking to make industry contacts or learn the latest trends in advertising, technology and media, Mashable‘s Events Board has something for you. We picked four of the latest events to be listed to give you an idea of the possibilities for networking, developing Read More …

45+ Events in Advertising, Social Media and Marketing

Looking to fill your calendar with exciting events that will propel your career forward? You’ve come to the right place. We’ve rounded up some great upcoming events from Mashable‘s Events Board below. Check out this assortment of business conferences and exhibitions, where you’ll have a Read More …

Kickstarter Project Lets You Wear Facebook Photos in Real Life

Your perfectly posed profile pics can now get offline attention with a new Kickstarter project. “Top Charms” lets users create wearable charms that hold Facebook photos; it includes a “photo charm kit” and accompanying app. San Francisco-based creator Peter Reis says he wanted to capitalize Read More …

8 Tips for Building Your Brand on the Cheap

When starting your business, we know there’s a lot to handle and think about. There’s your (growing) team, your intellectual property, product management and a pinched budget, all while you’re trying to navigate the waters of entrepreneurship. But even without millions your brand can make Read More …

PayPal Expands Offline Presence With MoneyGram Partnership

PayPal announced Monday that it is partnering with MoneyGram, a money transfer company, to give PayPal users the option to deposit and withdraw funds from their accounts from many of MoneyGram’s 284,000 global locations. The goal of the partnership, according to PayPal, is to provide Read More …