16 People Who Clearly Don’t Understand How Uber Surge Pricing Works

Over the past few years, Uber has revolutionized the world of avoiding public transportation by making it easier (and cheaper) than ever to get where you need to go without having to deal with terrible inconveniences like “crowded subways,” “slightly more expensive cabs” or “other Read More …

Here’s How Major Cities Are Grappling With The Rise Of Ridesharing

As more rideshare apps enter the market, cities from Chicago to Indianapolis are figuring out how much to regulate these companies. View this image › Lucy Nicholson / Reuters / Reuters As Uber, Lyft, Sidecar, and other ridesharing apps have entered cities such as Boston, Read More …

Pepsi and Uber Unite to Unveil Live Super Bowl Shows

Image: Linda Davidson Pepsi has partnered up with hot startup Uber to unveil a Super Bowl-related program that combines improv theater and practical jokery. On Tuesday and Wednesday in New York this week, Uber will offer Pepsi-sponsored “halftime shows” between 11 a.m. and 5 p.m. Read More …

Apps Promise Luxury By Eliminating Talking to People

The Silvercar customer suite at the Dallas-Fort Worth AirportImage: Silvercar When I power on my phone upon landing at LAX, a text message is already waiting for me: “Hi Ian, Silvercar here! We have your res at 1:00pm today. Let’s roll!” Silvercar rents a fleet Read More …

Uber Offers ‘Freedom Rides’ to Voters on Election Day

The on-demand private driving service Uber is hoping to make Election Day easier for voters by offering “Freedom Rides” to and from polling stations. The Uber app teamed up with Rock the Vote to give all first time users of the service a free ride Read More …

Uber Gives NFL Players Free Rides to Tackle Impaired Driving

When an NFL player is pulled over for driving under the influence, it often leads to mass frustration, befuddlement and consternation from both fans and media. The thinking often goes something like, This man is a millionaire. If he’s out partying, why doesn’t he just Read More …