Designing for Context on Multiple Devices

It’s crucial to understand the user and the context in which an app or program will be used. The more unobtrusive and transparent the experience is at the time of use, the better the design. This means the user does not have to think about Read More …

5 UX Lessons From Tom Cruise

As Steve Jobs once said, “The broader one’s understanding of the human experience, the better designs we will have.” And the better the design, the more your company will thrive. But how can we clarify some basics of User Experience for the masses? The easiest Read More …

How Can We Get Rid of Bad Websites?

If you’re reading this, you probably spend a lot of time online. (And if you don’t, your interest in online marketing is commendable.) It’s easy for folks like us to forget that there are people who don’t spend as much time online. When we encounter Read More …