Market Research Data

- A gift from Google

I am continually impressed with the Market Research data Google gives us for free and today I just had a BIG smile on my face with this update… Check out what this site gives us. SO MUCH “Marketing Food for thought?”

http://www.thinkwithgoogle.com/insights/facts/industry/

Automotive

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The average online research to offline purchase conversion rate for auto parts is 85%. Google, Automotive Aftermarket Study 2010, U.S., Nov 2010
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In 2010, 58% of auto shoppers decided on a make and model in less than one month’s time, versus just 34% a year ago. Automotive Shopping Behavior Study, Aug 2011

Business to Business

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Only 33% of advertisers have a mobile optimized website. Google/Ipsos/TNS, Global Perspectives: The Smartphone User & The Mobile Marketer, Jun 2011
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Advertisers achieve a 7:1 ROI on investments in search-based marketing. McKinsey & Co., The Impact of Internet Technologies: Search, Global, Jul 2011

Consumer Packaged Goods

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83% of beauty product consumers searched online as a direct result of seeing a magazine print ad. Role of the Online Channel in the Beauty Research Process

Financial Services

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Online researching contributes to offline applications: 12% of all online researchers of deposit account information apply at a branch. Understanding Deposit Account Researchers Google/Compete, Aug 2010

Media and Entertainment

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YouTube searches represent close to a third of total search activity for game titles. Google, Kinecting the Click, U.S., Sept 2011

Restaurants

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30% of all restaurant searches are done on a mobile phone. Google Internal Data 2011

Retail

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53% of searchers purchase as a result of a smartphone search. Google/OTX, The Mobile Movement, U.S, Apr 2011
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70% of smartphone users use their device while shopping in-store. Google/OTX, The Mobile Movement, U.S, Apr 2011
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67% of consumers researched online prior to purchase during the holiday season. Post Holiday Learnings for 2011 Google/OTX, Jan 2011

Technology

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Search directly drove 25% of all online device purchases. Value of Search for Wireless Product Launches Study Google/Compete, March 2010

Travel

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62% of personal travelers use search engines as the number one source for travel information. Google/OTX, Traveler’s Road to Decision 2010, U.S, Sept 2010
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51% of business travelers use mobile devices to get travel information, more than double the rate of two years ago. Google/OTX, The Traveler’s Road to Decision 2011
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46% of personal travelers are watching travel-related videos, versus 36% two years ago. Google/OTX, The Traveler’s Road to Decision 2011

Then there is this…

http://www.thinkwithgoogle.com/insights/library/infographics/?

All those PDF reports are Free & Down-loadable to read on your ipad at your own leisure

Here is a VID on How to Read a PDF on an Ipad – Latest update

What Did you say? “96 million google business searches per day“  – Thats what I said!

Actually Google now handles MORE THAN several billion queries per day.  This is only set to grow more and more each second as it opens more data centres across the world. The pictures of these ” nuclear type” protected bunkers of cyberspace remind me of the “supercomputer” HAL from the film 2001 a space Odyssey.  Somehow I don’t think its going to be too far in the future when we see these computers merge into the “Brain” for good or for evil. Knowing man’s selfish desires and lust for the power trip I am sure we need to be on guard that we don’t rely on these computers too much to control things. Sadly it seems nobody is really listening to the safety protocol “shouts” I see in the media.

On a more positive note a new search engine is not quite there at 96 million google business searches per day, but a million per day is certainly a very healthy start for a few weeks-old search engine aiming to be the number three in search. Enter stage left please for…. Blekko. Blekko needs to  hang on to those users if they actually like the service, something which will be more apparent from stats a few weeks or months out. Maybe their launch received a lot of media attention, which can of course drive short term spikes in traffic.  Whatever the future Blekko must be pleased with its “dent” against the 96 million google business searches per day!

Here are some of my favourite Inspirational Marketing Quotes that I have collected for you today.

Taking Action

In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.
–Theodore Roosevelt

A person of words and not deeds is like a garden full of weeds.
–Anonymous

What we learn we learn by doing.
–Aristotle

No farmer ever plowed a field by turning it over in his mind.
–George E. Woodbury

If your ship doesn’t come in, swim out to it!
–Jonathan Winters

Perseverance – Never Give up!

As you go along your road in life, you will, if you aim high enough, also meet resistance… but no matter how tough the opposition may seem, have courage still – and persevere.
–Madeleine Albright

When you have a great and difficult task, something perhaps almost impossible, if you only work a little at a time, every day a little, suddenly the work will finish itself.
–Isak Dinesen

Big shots are only little shots who keep shooting.
–Christopher Morley

Plough deep while sluggards sleep, and you shall have corn to sell and to keep.
–Benjamin Franklin

Get a good idea and stay with it. Dog it, and work at it until it’s done, and done right.
–Walt Disney

Victory belongs to the most persevering.
–Napoleon Bonaparte

If you don’t make a total commitment to whatever you’re doing, then you start looking to bail out the first time the boat starts leaking. It’s tough enough getting that boat to shore with everybody rowing, let alone when a guy stands up and starts putting his life jacket on.
–Lou Holz

Achieving More

You have to do what you love to do, not get stuck in that comfort zone of a regular job. Life is not a dress rehearsal. This is it.
–Lucinda Basset

To exceed beyond your wildest expectations you must begin with wild expectations.
–Anonymous

High expectations are the key to everything.
–Sam Walton

In the long run, men hit only what they aim at. Therefore, though they should fall immediately, they had better aim at something high.
–Henry David Thoreau

Your Precious Dreams

When you cease to dream you cease to live.
–Malcolm S. Forbes

The man who has no imagination has no wings.
–Muhammad Ali

To accomplish great things, we must not only act, but also dream; not only plan, but also believe.
–Anatole France

Dream lofty dreams, and as you dream, so shall you become. Your vision is the promise of what you shall at last unveil.
–John Ruskin

They who dream by day are cognizant of many things which escape those who dream only by night.
–Edgar Allan Poe

Believe in yourself

To be a champ, you have to believe in yourself when nobody else will.
–Sugar Ray Robinson

The barrier between success is not something which exists in the real world: it is composed purely and simply of doubts about ability.
–Franklin D. Roosevelt

Believe in yourself! Have faith in your abilities! Without a humble but reasonable confidence in your own powers you cannot be successful or happy.
–Norman Vincent Peale

One person with a belief is equal to a force of ninety-nine who have only interests.
–John Stuart Mill

Failure/Mistakes

They fail, and they alone, who have not striven.
–Thomas Aldrich

Never let the fear of striking out get in your way.
–Babe Ruth

There is nothing wrong with making mistakes. Just don’t respond with encores.
–Anonymous

Ever tried. Ever failed. No matter. Try again. Fail again. Fail Better.
–Samuel Beckett

To begin to think with purpose is to enter the ranks of those strong ones who only recognize failure as one of the pathways to attainment.
–James Allen

I am not discouraged, because every wrong attempt discarded is another step forward.
–Thomas Edison

The most important of my discoveries has been suggested to me by my failures.
–Sir Humphrey Davy
It is not easy, but you have to be willing to make mistakes. And the earlier you make those mistakes, the better.
–Jane Cahill Pfeiffer

Take more responsibility for your actions

I made the decision. I’m accountable.
–Janet Reno

Don’t find fault. Find a remedy.
-Henry Ford

The wise person questions himself, the fool others.
–Henri Arnold

Your Attitude

Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude.
-Thomas Jefferson

The pessimist is half-licked before he starts.
–Thomas A. Buckner

Things turn out best for people who make the best of the way things turn out.
–Anonymous

It is our attitude at the beginning of a difficult task which, more than anything else, will affect its successful outcome.
–William James

Vision (Without a Vision the people will die)

I never hit a shot, not even in practice, without having a very sharp, in-focus picture of it in my head.
-Jack Nicklaus

If a man does not know what port he is steering for, no wind is favorable to him.
–Seneca

Look for opportunity. You can’t wait for it to knock on the door… You might not be home.
–Jinger Heath

One may have good eyes and yet see nothing.
–Italian Proverb

Are you Taking risks?

Why not go out on a limb? Isn’t that where the fruit is?
–Frank Scully

The men who have done big things are those who were not afraid to attempt big things, who were not afraid to risk failure in order to gain success.
–B.C. Forbes

Nothing ventured, nothing gained.
–Anonymous

A ship in harbor is safe, but that is not what ships are built for.
–John Shedd

Whenever you take a step forward, you are bound to disturb something.
–Indira Ghandi

Heroes take journeys, confront dragons, and discover the treasure of their true selves.
–Carol Pearson

Wisdom

A wise man will make more opportunities than he finds.
–Sir Francis Bacon

Hard work

Genius is one percent inspiration and ninety-nine percent perspiration.
-Thomas Alva Edison

If your dream is a big dream, and if you want your life to work on the high level  that you say you do, there’s no way around doing the work it takes to get you there.
–Joyce Chapman

Have you any favourites you want to share?

REPLY BELOW to this post about Inspirational Marketing Quotes

Improve Your Focus!

You can only succeed if you focus your energies on things that help you make forward progress. Things that help you realize your goals.

If you find yourself running “this way and that,” you must make a change.

Here are some tips…

• Reduce (or cut out altogether) the amount of time you spend doing things that are not beneficial to your goals/plan. Things like playing online games, reading 22 promotional emails per day on the “latest and greatest,” etc.
• Stop buying any marketing products that don’t fit into your action plan. If you are focusing on the creation of Info Products, stop buying products on how to make quick cash flipping websites, etc.
• Schedule work times. Find an hour or two each day and devote your full attention to your business and goals. Let everyone around you know that you need some quiet time, and that you will pay attention to them after your work is done.
• Turn off email, Skype and anything else that might distract you while you work.
• Work in focused blocks of times. Multi-tasking is required for some careers (like that of a chef) but most of the time, multi-tasking is bad! You will generally make faster progress if you focus all of your energies on one specific task. The trouble is, this can be mentally exhausting. So, it is best to work in blocks of between 30-60 minutes. Take a break between blocks to clear your head (a short walk is really good as it will give you some exercise and improve your blood flow)

Well…A lot actually I will update this post by following up with my own personal blueprint soon…but not yet…not yet my friend.

Who said working hard AND smart was easy?

If your like me you are always thirsty for knowledge and have a permanent “L” for Learner stuck on your back…

but where does this knowing really lead us too IF we are not implementing what we are learning along the way?

Don’t be the fool who looked in the mirror and forgot who he was…you need Inspiration, A Plan, The Knowledge to implement it and the determination to make it happen, no matter how many times you think you fail

Click this link to be inspired !

Never Stop Learning my Friends

Here’s One way…Read this book and join the Free forum…No really. Just DO IT!

http://www.thefastlaneforum.com/forum.php

http://www.themillionairefastlane.com/

If you say YES to more than 5 of these, you need Fastlane!

Confused by Inspirational Marketing ?

Just had an email off Amish Shah trying to sell my something again probably (no offence its what marketers do!) Anyway I read it in a different way …

Where am I in all this…where are you?

5.6 billion mobile phone accounts in use worldwide.

96% open rate for text messages.

1 in 14 people on the PLANET have a FaceBook account.

Almost 200 million Twitter accounts.

1.8 billion desktop and laptop computers.

Over 29.6 million small businesses in the US.

Over 96 million google business searches

- Just developing 0.0001%  of our online real estate & monetizing  these opportunities would make us all millionaires. A Sober thought.

This is Great News for the Evolution of the web search giant this is Google.

Just read this off their official blog and so I am re-posting it for you to read. Its going to change a lot of things this year.

“So why did we build a new search indexing system? Content on the web is blossoming. It’s growing not just in size and numbers but with the advent of video, images, news and real-time updates, the average webpage is richer and more complex. In addition, people’s expectations for search are higher than they used to be. Searchers want to find the latest relevant content and publishers expect to be found the instant they publish.

To keep up with the evolution of the web and to meet rising user expectations, we’ve built Caffeine. The image below illustrates how our old indexing system worked compared to Caffeine:


Our old index had several layers, some of which were refreshed at a faster rate than others; the main layer would update every couple of weeks. To refresh a layer of the old index, we would analyze the entire web, which meant there was a significant delay between when we found a page and made it available to you.

With Caffeine, we analyze the web in small portions and update our search index on a continuous basis, globally. As we find new pages, or new information on existing pages, we can add these straight to the index. That means you can find fresher information than ever before—no matter when or where it was published.

Caffeine lets us index web pages on an enormous scale. In fact, every second Caffeine processes hundreds of thousands of pages in parallel. If this were a pile of paper it would grow three miles taller every second. Caffeine takes up nearly 100 million gigabytes of storage in one database and adds new information at a rate of hundreds of thousands of gigabytes per day. You would need 625,000 of the largest iPods to store that much information; if these were stacked end-to-end they would go for more than 40 miles.

We’ve built Caffeine with the future in mind. Not only is it fresher, it’s a robust foundation that makes it possible for us to build an even faster and comprehensive search engine that scales with the growth of information online, and delivers even more relevant search results to you. So stay tuned, and look for more improvements in the months to come.”

Please comment on how you think this might change your business as we are all in some way partners in this!

Organise your campaign by theme.
In each campaign, create separate ad groups for each of your products, brands or types of services you offer. Each ad group can then have a highly related set of keywords and ads that match the specific theme. By doing this, your ads can highlight exactly what a customer is searching for.

Choose your keywords carefully
Use specific keywords that directly relate to the theme of your ad group and landing page. Keywords that are too broad can lower your performance by generating many ad impressions but few clicks. One-word keywords are likely to be too generic, so try using two- or three-word phrases. Use the Keyword Tool to generate keyword ideas.

Include keywords in your ad text
Include your keywords in your ad text (especially the title) to show users that your ad relates to their search. If your ad shows when a user searches on a keyword in your ad group, the keyword will appear in bold in your ad text.

Use the right destination URL
Make sure that the Destination URL (landing page) you use for each ad is the most relevant page within your website – ideally, a page dedicated to the specific product or service that’s highlighted in your ad.

Track your success
To make informed decisions about how to optimise your campaigns, review your campaign statistics. To measure your success, use conversion tracking to see which ads and keywords bring the most to your business.

Give the searcher what they want, satisfy their need and the reaping of the sowing will surprise you.

Can you see it yet? And this was 3 years ago! You can easily increase these figures by +10%, even if we are still in a recession. You see each year more people go online, more begin to trust the online retail shopping sites, more money per person is going to be spent online, than in the real world!

What will I be doing? Well I tackle most things at multiple levels and angles so I will be building many “One Keyword” HQ mini websites, Increasing my Adwords, MSN & Yahoo campaigns, Increasing my Amazon product portfolio (both UK and US), Increasing my media buys and reaching out to the 2nd tier search engine platforms to expand & develope new marketplaces…Phew! Yep its hard work and currently I am putting in 60+ hrs of work a week…BUT just like last year it will be worth it!

The Question is, what will you be doing?