Market Research Data

- A gift from Google

 

I am continually impressed with the Market Research data Google gives us for free and today I just had a BIG smile on my face with this update… Check out what this site gives us. SO MUCH “Marketing Food for thought?”

http://www.thinkwithgoogle.com/insights/facts/industry/

Automotive

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The average online research to offline purchase conversion rate for auto parts is 85%. Google, Automotive Aftermarket Study 2010, U.S., Nov 2010
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In 2010, 58% of auto shoppers decided on a make and model in less than one month’s time, versus just 34% a year ago. Automotive Shopping Behavior Study, Aug 2011

Business to Business

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Only 33% of advertisers have a mobile optimized website. Google/Ipsos/TNS, Global Perspectives: The Smartphone User & The Mobile Marketer, Jun 2011
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Advertisers achieve a 7:1 ROI on investments in search-based marketing. McKinsey & Co., The Impact of Internet Technologies: Search, Global, Jul 2011

Consumer Packaged Goods

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83% of beauty product consumers searched online as a direct result of seeing a magazine print ad. Role of the Online Channel in the Beauty Research Process

Financial Services

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Online researching contributes to offline applications: 12% of all online researchers of deposit account information apply at a branch. Understanding Deposit Account Researchers Google/Compete, Aug 2010

Media and Entertainment

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YouTube searches represent close to a third of total search activity for game titles. Google, Kinecting the Click, U.S., Sept 2011

Restaurants

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30% of all restaurant searches are done on a mobile phone. Google Internal Data 2011

Retail

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53% of searchers purchase as a result of a smartphone search. Google/OTX, The Mobile Movement, U.S, Apr 2011
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70% of smartphone users use their device while shopping in-store. Google/OTX, The Mobile Movement, U.S, Apr 2011
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67% of consumers researched online prior to purchase during the holiday season. Post Holiday Learnings for 2011 Google/OTX, Jan 2011

Technology

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Search directly drove 25% of all online device purchases. Value of Search for Wireless Product Launches Study Google/Compete, March 2010

Travel

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62% of personal travelers use search engines as the number one source for travel information. Google/OTX, Traveler’s Road to Decision 2010, U.S, Sept 2010
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51% of business travelers use mobile devices to get travel information, more than double the rate of two years ago. Google/OTX, The Traveler’s Road to Decision 2011
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46% of personal travelers are watching travel-related videos, versus 36% two years ago. Google/OTX, The Traveler’s Road to Decision 2011

 

Then there is this…

http://www.thinkwithgoogle.com/insights/library/infographics/?

All those PDF reports are Free & Down-loadable to read on your ipad at your own leisure

Here is a VID on How to Read a PDF on an Ipad – Latest update

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